Job Title: Digital Marketing Specialist. Location: Remote. Role & Responsibilities: - Develop and execute strategic marketing campaigns aligned with business objectives, target audiences and budgets. - Collaborate with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning. - Conduct market research and analyse consumer insights to identify target audience segments, preferences and behaviours. - Track campaign performance, analyse data and metrics and provide actionable insights and recommendations for campaign optimisation. - Leverage digital marketing channels to maximise campaign reach and engagement. What you do: - Ideate and implement comprehensive digital (SEO/SEM, email, social and display) strategies and timelines, ensuring seamless execution and delivery. - Experiment with targeting approaches and messaging with well defined hypothesis and measure against set KPIs. - Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion. - Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI. - Actively participate in the ABM process, ensuring focused promotion to the right accounts at the right time with the right message. - Identify critical conversion points and drop off points and optimize user funnels. - Identify opportunities for campaign improvements and implement strategic adjustments as needed. - Stay updated with the marketing trends, technologies and best practices to drive campaign innovation. Required Skills: - 4 - 5 years of proven experience in managing B2B campaigns with a track record of delivering results. - Strong communication and collaboration skills to work effectively with cross-functional teams and external partners. - Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market. - Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, and web analytic tools. - Experience in setting up & optimizing PPC campaigns, conducting A/B and multivariate experiments. - Proficiency in using analytics tools (HubSpot, Google Analytics) to measure and optimise campaign performance. - Knowledge of Account Based Marketing is highly desirable. - Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights. - Thrive in a fast paced, agile team with an entrepreneurial mindset.

Anywhere in India/Multiple Locations

Platform9 - Specialist - Digital Marketing 

Job Description for Platform9 - Specialist - Digital Marketing  in Platform9 in  Anywhere in India/Multiple Locations for (4-5) years of experience. Apply Now!