Plastics For Change - Manager - Digital Marketing

Description:

Key Responsibilities:

- Digital & Social Media Management

- Own social media strategy and execution for:

- Plastics For Change brand channels

- Leadership / founder profiles (LinkedIn-focused)

- Define content pillars, tone of voice, and platform strategies

- Translate leadership insights, field stories, certifications, and partnerships into compelling digital narratives

- Manage content calendars, publishing, community engagement, and analytics

- Ensure sensitivity, authenticity, and credibility in all storytelling

Public Relations & Media Management:

- Drive in-house PR strategy and execution

- Build and manage relationships with journalists, editors, and publications

- Draft and pitch press releases, opinion pieces, and impact stories

- Secure earned media across sustainability, CSR, business, and packaging domains

- Coordinate interviews and thought leadership placements for leadership

- Track and report PR outcomes and media impact

Influencer & Thought-Leader Partnerships:

- Identify, onboard, and manage influencers and industry voices aligned with sustainability and impact

- Design influencer campaigns with clear objectives and ethical guidelines

- Manage briefs, timelines, approvals, and performance tracking

- Build long-term influencer partnerships rather than one-off activations

Campaign & Growth Marketing:

- Plan and execute integrated digital campaigns for webinars, certifications, raw material offerings, and partnerships

- Coordinate newsletter campaigns

- Track leads, engagement, and campaign performance

- Support sales teams with targeted digital lead generation initiatives

Event, Webinar & Brand Visibility:

- Lead digital amplification for exhibitions, trade shows, and industry events

- Manage webinar promotions, registrations, and post-event follow-ups

- Coordinate content capture and PR visibility around events

Brand Governance & Vendor Management:

- Own brand voice, digital guidelines, and storytelling standards

- Manage designers, videographers, freelancers, and agencies

- Review and approve all digital and PR assets

- Ensure brand consistency across platforms and partners

Qualifications & Experience:

- Degree in marketing, Communications, PR, or related fields

- 4-6 years of hands-on experience in digital marketing, social media, PR, or brand roles

- Demonstrated experience managing both strategy and execution

- Strong writing, editing, and storytelling skills

- Exposure to sustainability or purpose-led brands is a strong advantage