Manager - Marketing
Description:
- Company Brief.
- Planys is a deep tech start-up revolutionizing infrastructure integrity and risk assessment.
- Planys specializes in smart underwater inspection solutions and sophisticated digital analytics and reporting of NDT data.
- Planys envisions to steer a new course in the maintenance and inspection industry with its disruptive innovations in the field of marine robotics, novel underwater NDT methods and AI enabled post-inspection analytical digital reporting dashboard.
- Planys helps asset owners/operators in taking data-driven decisions for effective maintenance and repair of their critical assets.
- (Website: www.planystech.com).
Roles & Responsibilities:
- Develop and oversee marketing strategies aligned with business goals.
- Plan and execute marketing campaigns across digital, print, and social media platforms.
- Conduct market research to identify new opportunities, target audiences, and competitive trends.
- Manage brand positioning, messaging, and corporate identity consistency.
- Collaborate with the sales and product teams to align marketing initiatives with business objectives.
- Monitor and analyze campaign performance metrics; prepare reports and recommendations.
- Oversee content creation, promotional materials, and advertising efforts.
- Manage budgets and ensure effective allocation of marketing resources.
- Coordinate with external agencies, vendors, and media partners.
- Organize events, trade shows, and promotional activities.
- Will be required to travel international, as per business required.
- 5+ Years of expertise.
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