Description:

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment by 2024. We are backed by some top VCs such as Prime Venture Partners and global entrepreneurs such as Binny Bansal, Deep Kalra, Gokul Rajaram and Shirish Nandkarni.

The company has been on a profitability and improvement journey for the past 2 years. The company achieved cashflow break-even in Q1 of FY 2024-25 and is now growing steadily month on-month. The company is at an ARR of 120 Cr and aims to reach 400 Cr with 20% EBITDA in the next 3 years.

Come, join a passionate team of over 500 young and energetic team members and 3500+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

Roles and Responsibilities:

- The Senior Manager, International Performance Marketing, will lead performance marketing for international geographies at PlanetSpark (US, Canada, Middle East) and will help in GTM into new geographies (UK, Europe, SE Asia).

- This is a cross-functional role with close interface with other stakeholders, including extensive collaboration with the sales team. The incumbent should be a full funnel marketer with deep expertise in performance marketing channels. The role requires individual execution as well as getting execution done through associates and content creators.

The key roles and responsibilities include:

1) Meta Ads Scale-up:

- Create and optimise Meta ads campaigns across different geographies and take ownership of key metrics such as ROAS and Demos

- Identify new opportunities for growth through new creatives, categories, and geographies

- Work closely with the creative team to develop video ads that display the appropriate messaging and appropriate actors for different international geographies

2) Google Search Optimisation and Scale-up:

- Identify new opportunities for search campaigns across new geographies and make the channel profitable

- Optimise and scale existing search campaigns

- Lead the GTM to new geographies via search

3) International P&L management:

- Own up the international P&L by working closely with the sales teams

- Take up initiatives to improve the P&L of the international geographies

4) New Opportunity Creation:

- Launch new product lines in the existing geographies

- Launch new geographies

- Activate new GTM channels such as TikTok and Influencers

What are We Looking For?:

- A collaborative attitude with a problem solving mindset

- BTech from a tier 1 engineering institute such as IIT/ NIT/ DTU/ NSUT or equivalent

- 6-9 years of experience in performance marketing at a consumer internet startup

- Excellent analytical ability

What are the behavioral attributes that we are looking for?:

- A keen desire to build products for a fast-growing Series B funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up international marketing and shape it independently like a Founder