PlanetSpark - Manager/Senior Manager - Performance Marketing - IIT/NIT/NSUT/DTU/BITS/IIIT/IIM

Job description:

Role: Performance Marketing Manager (Meta-Heavy)

Location: Gurgaon on site

Experience: 4-7 years

Roles & Responsibilities:

1. Category Ownership:

- Own and drive key business metrics for the assigned category - Revenue, ROAS, Contribution Margin, Demos, and Leads.

- Act as a mini-CEO for your category, driving all levers of growth and profitability.

2. Meta-Heavy Performance Marketing:

- Lead and scale Meta Ads (Facebook & Instagram) as the primary acquisition and retargeting channel.

- Design, execute, and optimize full-funnel paid campaigns across Meta platforms - from awareness to conversion.

- Manage high monthly spends with strong focus on ROAS, CAC, CTR, and CVR.

- Collaborate with the creative team to ideate thumb-stopping ad creatives, copies, and video concepts.

- Continuously test new audiences, ad formats, placements, and bidding strategies to maximize performance.

3. Additional Channel Management:

- Run Google Search, YouTube Discovery, and Display campaigns to supplement Meta-driven performance.

- Explore emerging paid channels for diversification and incremental growth.

4. Category Development:

- Collaborate with Product, Sales, and Creative teams to improve the entire lead-to-demo funnel.

- Work on category messaging, product packaging, pricing, and communication to enhance customer conversion.

- Enable sales teams with the right insights and performance data for better closure rates.

Requirements:

Education: B.Tech / BE from a Tier 1 Engineering Institute (IITs, NITs, BITS, DTU, NSUT, or equivalent) - mandatory.

Experience: 4-7 years of hands-on experience in performance marketing with a strong focus on Meta Ads. Prior experience in a fast-paced startup or consumer tech company is highly preferred.

Skills:

- Proven expertise in running large-scale Meta campaigns.

- Strong analytical skills and proficiency with data tools (Excel, Google Analytics, Ads Manager).

- Excellent communication and collaboration abilities.

- Ability to independently own and scale a business category.

Behavioral Attributes:

A founder's mindset - ownership, accountability, and a drive to win.

Strong bias for action and experimentation.

Passion for building products that impact millions of young learners globally.

Why PlanetSpark?

High-impact role with complete ownership.

Work with founders and senior leadership directly.

Fast-paced, meritocratic, and growth-oriented culture.

Be part of a company redefining how kids learn essential life skills worldwide.