PlanetSpark - Manager - Search Engine Optimization

Job Title : SEO Manager (SEO & Conversion)

Location : Gurgaon, India

Experience Required : 4+ Years

Employment Type : Full-time

About PlanetSpark :

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers among kids and young adults. We are a Series Bfunded global company impacting learners across 13+ countries through live 1:1 personalized classes in Public Speaking and Creative Writing, delivered by the top 1% of teachers.

Our learners participate in engaging debates, create YouTube content, launch podcasts, perform stand-up comedy, write mystery stories, and develop the confidence to express themselves fearlessly.

PlanetSpark is backed by leading venture capital firms and renowned entrepreneurs including Prime Venture Partners, Binny Bansal, Deep Kalra, Gokul Rajaram, and Shirish Nandkarni.

About the Role :

We are looking for an SEO Manager (SEO & Conversion) to drive scalable organic growth for PlanetSpark. Organic traffic is one of the companys strongest growth levers, and this role will play a key part in strengthening that engine.

You will be responsible for understanding the evolving search landscape, identifying growth opportunities, and building a robust SEO strategy that drives both traffic and conversions ,you will lead the development and execution of SEO initiatives while balancing content quality, technical SEO, AI-enabled workflows, and conversion optimization.

Key Responsibilities :

1. Own & Scale the Organic Search Strategy :

- Analyze the search landscape and identify scalable organic growth opportunities.

- Develop and execute a high-impact SEO roadmap to increase traffic and conversions.

- Create and maintain a rolling 3-month editorial and SEO roadmap aligned with keyword opportunities, funnel stages, and product launches.

2. Content Leadership & Quality Control :

- Write and edit high-impact articles, landing pages, and conversion-driven content.

- Ensure strong E-E-A-T principles, storytelling, and persuasive messaging.

- Maintain high editorial standards with less than 5% revision rate.

3. Build & Manage the SEO Team :

- Build, manage, and mentor a team of 56 SEO specialists, writers, and freelancers.

- Recruit and train team members to maintain brand voice and SEO best practices.

- Collaborate with Product, Design, Technology, and Growth teams on cross-functional SEO initiatives.

4. Implement AI-Driven Workflows :

- Design prompt libraries and workflows using AI tools such as ChatGPT, Claude, Jasper, etc.

- Enable writers to use LLMs for research, outlines, and initial drafts while maintaining originality and zero plagiarism.

- Pilot AI tools for keyword clustering, SERP analysis, and content optimization.

- Reduce content production cycle time by 40% while maintaining quality standards.

5. Optimize for Search & Conversion :

- Implement on-page SEO best practices including meta tags, headers, schema, and internal linking.

- Apply knowledge of Core Web Vitals, E-E-A-T, and algorithm updates to improve rankings.

- Integrate strong CTAs to drive demo bookings and trials.

- Achieve 30%+ uplift in organic sessions and 15%+ improvement in lead-to-demo conversions.

6. Technical SEO & Performance Tracking :

- Conduct regular SEO audits and monitor performance.

- Identify technical improvements and growth opportunities.

- Collaborate with internal tech teams and external agencies to implement SEO improvements.

- Track performance using GA4, Google Search Console, Ahrefs/SEMrush, and analytics dashboards.

What Success Looks Like (First 12 Months) :

- Publish 10+ intent-driven content pieces per team member per week with strong quality control.

- Achieve 30%+ growth in organic sessions from content hub pages.

- Deliver 15%+ improvement in lead-to-demo conversions from organic traffic.

- Reduce content production cycle time by 40% through AI-enabled workflows.

- Maintain zero plagiarism incidents and strong E-E-A-T signals.

Must-Have Skills & Experience :

- 4-7 years of experience in SEO, content marketing, editorial, or growth marketing.

- Strong understanding of keyword research, search intent, and SEO strategy development.

- Hands-on experience with technical SEO, schema, internal linking, and Core Web Vitals basics.

- Proven experience managing SEO or content teams.

- Experience using AI/LLMs for content creation and optimization with strong quality control.

- Proficiency in GA4, Google Search Console, Ahrefs/SEMrush, and data analysis tools.

- Strong communication, stakeholder management, and editorial judgment.

Good to Have :

- Experience with programmatic or product-led SEO growth strategies.

- Exposure to K-12 education or learning platforms.

- Basic HTML/CMS experience (WordPress, Webflow, or headless CMS).

- Knowledge of prompt engineering or LLM fine-tuning.