PlanetSpark - Assistant Manager/Senior Specialist - Meta Ads/Performance Marketing

Job Title : Assistant Manager / Sr Specialist - Meta Ads (Performance Marketing)

Location : Gurgaon (On-site)

Experience : 3-4 Years

Joining : Immediate

Education : Graduate from a Tier-1 College (preferred)

About the Role:

- We are looking for an experienced Assistant Manager - Meta Ads (Performance Marketing) to join our Gurgaon-based team. The ideal candidate is a Meta-heavy performance marketer with a deep understanding of scaling paid campaigns and driving measurable ROI.

- You'll be responsible for strategizing, executing, and optimizing Meta campaigns across multiple funnels - managing large budgets and delivering impactful business outcomes.

Key Responsibilities:

- Plan, manage, and optimize Meta (Facebook + Instagram) ad campaigns end-to-end.

- Handle and scale monthly budgets exceeding - 1 Crore efficiently.

- Develop full-funnel media strategies to achieve acquisition, retention, and revenue targets.

- Conduct A/B testing, creative analysis, and audience segmentation for continuous performance improvement.

- Collaborate with content, design, and analytics teams to drive cohesive growth initiatives.

- Track, analyze, and report performance metrics with actionable insights.

- Stay up to date with Meta Ads algorithm updates, tools, and industry best practices.

Required Experience:

- 3-4 years of hands-on experience in Meta (Facebook & Instagram) performance marketing.

- Proven track record of managing >- 1 Crore monthly ad spends on Meta.

- Strong grasp of conversion tracking, attribution models, and optimization techniques.

- Experience in D2C, e-commerce, or growth-driven businesses preferred.

- Graduate from a Tier-1 college (preferred but not mandatory).

Skills & Attributes:

- Advanced expertise in Meta Ads Manager and analytics tools.

- Excellent analytical and problem-solving skills.

- 10/10 communication and presentation skills.

- Highly data-driven, detail-oriented, and performance-focused.

- Ability to thrive in a fast-paced, high-growth environment.

Compensation - Competitive - aligned with experience and proven performance record.