PlanetSpark - Assistant Creative Director

Job Description: Assistant Creative Director

Employment Type: Full-Time

Work Mode: In-Office

Location: Gurugram

Work Level:

Mission

Own the creative direction and hands-on execution of high-performing video ads for Meta (Facebook & Instagram) that drive measurable conversions and scale.

About the Role:

- This is a critical, high-impact role that will define the success and direction of the company's paid ads.

- It is not a brand or YouTube production role and not a review-only leadership role.

- The Creative Director will work as a strong individual contributor, actively writing scripts, sourcing creators, directing shoots, and guiding editors to produce performance-driven ads.

- Full-time video editor(s) will report to you, while actors and camera person will work on a freelance basis.

Scope:

In scope: Meta paid video ads (UGC-style, direct-response, performance creatives)

Out of scope: YouTube long-form content, brand films, organic content

Key Responsibilities:

- Creative Direction: Own and define the creative strategy for Meta paid ads

- Research & Insights: Analyze winning ad trends, hooks, formats, and consumer psychology

- Scriptwriting (Core): Personally write conversion-focused ad scripts with strong hooks and retention

- Casting & Sourcing: Source, shortlist, and manage creators/actors for ads

- Production & Direction: Direct shoots and ensure footage aligns with performance goals

- Editing Leadership: Manage video editors, create clear briefs, and drive fast iterations

- Performance Optimization: Track Hook Rate, CTR, Hold Rate, ROAS and iterate creatives based on data

What Will Help You Win?

- Strong performance marketing mindset

- Proven ability to create ads that convert, not just look good

- Comfort owning both strategy and execution

- Bias for speed, experimentation, and learning

Requirements:

- Portfolio of high-performing Meta video ads

- Strong scriptwriting and creative execution skills

- Deep understanding of Meta ad formats and UGC-style content

Education: No bar

Age: No bar