Pixel Web Solutions - SEO Analyst

Description:

Job Title: SEO Analyst

Job Overview:

We are seeking a data-driven and creative SEO Analyst to join our marketing team.

In this role, you will be responsible for improving our organic search visibility through a mix of technical analysis, strategic keyword research, and high-quality content creation.

The ideal candidate has a deep understanding of search engine algorithms, user behavior, and the technical foundations of a successful website.

Key Responsibilities:

- Performance Monitoring: Utilize Google Analytics and other SEO tools to monitor site performance and deliver regular reports on traffic, rankings, and conversions.

- Competitive Analysis: Conduct comprehensive on-site and off-site analysis of competitor SEO strategies to identify opportunities for growth.

- Content Strategy: Lead keyword research to guide content creation.

You will be responsible for producing high-quality SEO content and assisting with the development of engaging blog posts.

- Technical SEO: Apply a thorough understanding of web design and site structure to ensure our website is optimized for both search engines and user experience.

- Link Building: Perform detailed backlink analysis and implement strategies to build a high-quality backlink profile.

- Market Trends: Stay up-to-date with the latest developments in Search Engine Marketing (SEM) and search engine algorithm updates to ensure our strategies remain effective.

Required Qualifications & Skills:

Education: Bachelors / Master's degree in Marketing, Communications, or a related field.

Technical Proficiency: Hands-on experience with Google Analytics, Search Console, and standard SEO industry tools (e.g., Ahrefs, SEMrush, or Moz).

Analytical Mindset: Strong ability to interpret data and translate it into actionable marketing insights.

Content Expertise: Excellent writing and editing skills with a focus on SEO best practices.

Web Knowledge: A solid grasp of how site architecture and web design impact search performance