Piramal - Brand Manager

Role & responsibilities

Drive Key Business Agenda

- Plan & deliver business objectives for the brand(s) assigned as per Annual and Quarterly Operating Plans

- Monthly & Annual campaign planning & monitoring

- Regular Monitoring of the brand health (consumer metrics) and offtake trends to ensure better planning

- Sales target achievement brand-wise / product-wise in accordance with Operating Plan to achieve Business Targets & Management Goals.

- Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies

Develop and implement Marketing plans

- Develop & implement marketing plans which addresses brand requirements short term & long term

- Develop and implement the communication strategy for the brand.

- Conceptualize & implement 360marketing programs.

- Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics.

- Driving Digital campaigns/activations for the brand

- Interface with internal stakeholders like sales, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning

Generate Market Insights

- Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.

- Lead and generate strong consumer insights for NPD and powerful communication of the brand.

- Market intelligence and continuous follow up of competitor activities, Co-ordinate with KAMs/ Regional Sales Managers to understand brand performance and provide support to meet respective targets.

People Management and Development

- Independently take on responsibilities of brand building and liaising with different stakeholders

Preferred candidate profile

- Strong understanding of brand building on E-commerce (Marketplaces and Quick Commerce) and key in-platform/ performance marketing levers

- Well versed in the digital ecosystem with hands on experience in executing digital first campaigns influencer marketing, performance content and performance marketing

- Experience in beauty and personal category on digital and Ecommerce ecosystems

- Analytical skills versed in analyzing Pi, 1DS data or equivalent data sources

- Strong Communication and presentation skills