Pinkgold Finserv - Marketing Manager

Description:

Location: Bangalore (PAN India Travel)

Industry: Gold Buying / Jewellery

Employment Type: Full-Time

ABOUT THE COMPANY

We are a fast-growing gold-buying company focused on transparency, trust, and customer experience. We aim to build a strong national brand with a powerful presence across India.

ROLE OVERVIEW

The Head of Marketing & Brand will manage end-to-end marketing operations including digital, BTL, branding, celebrity engagement, and customer acquisition strategies across India.

KEY RESPONSIBILITIES

1. BRAND STRATEGY

- Develop brand identity and positioning.

- Maintain consistent branding across offline and online platforms.

2. BTL & OFFLINE MARKETING

- Plan roadshows, kiosks, residential & corporate activations.

- Launch new branches via marketing.

3. BRAND AMBASSADOR & CELEBRITY ENGAGEMENT

- Identify and manage brand ambassadors and influencer campaigns.

4. DIGITAL MARKETING

- Manage Google Ads, social media, and SEO.

- Track performance metrics.

5. CUSTOMER ACQUISITION & RETENTION

- Build referral and loyalty programs.

6. MARKET RESEARCH

- Track competitors and market trends.

7. BUDGET & VENDOR MANAGEMENT

- Manage vendors, agencies, and budgets.

REQUIREMENTS

- 6 to 10 years of experience in marketing.

- Strong offline + digital exposure.

- Vendor and agency management experience.

- Ready to travel PAN India.

PREFERRED

- Jewellery / gold industry experience.

- English, Hindi, Kannada knowledge.

WHY JOIN

- Opportunity to build a national brand.

- Leadership role with direct growth impact.