Pine Labs - Senior Product Marketing Manager - Go To Market & Brand Management

About Pine Labs:

Pine Labs is a leading merchant commerce and payments platform, powering payment acceptance, acquiring & issuing processing, embedded finance, cross-border commerce, and value-added solutions for merchants, banks, and enterprise partners across the Global South.

Headquartered in India, Pine Labs operates across 22+ markets spanning Southeast Asia with regional offices in Singapore, Malaysia, the Philippines, the Middle East (office in Dubai), Africa, Sri Lanka, and India.

This role owns marketing for two businesses: Pine Labs International (enterprise commerce) and Pine Labs for Banks (issuing, acquiring, embedded finance partnerships).

The Role:

B2B fintech marketing is boring by default. This role exists to make it not boring sharp brand and product marketing that gets attention from bank and enterprise buyers without sounding like every other payments vendor. Based in Bangalore, working daily with teams across the Middle East, Africa, Singapore, and Malaysia.

Responsibilities:

- Own positioning, messaging, and GTM for International and Banks platforms.

- Build brand and category-leadership campaigns that break from standard fintech B2B while staying credible to bank/enterprise buyers.

- Build executive visibility: speaking, media, analyst engagement, thought leadership.

- Build sales/partner enablement: decks, battle cards, case studies.

- Localize messaging across markets without diluting the core narrative; manage PR, creative, digital, ABM agencies.

Who You Are:

- A seasoned B2B marketer with a proven career arc across both brand and product marketing real ownership of both, not light exposure to one.

- Has built and scaled positioning/GTM for more than one product or business line, ideally across multiple international markets.

- Fintech/payments/banking tech background preferred.

- Track record of unconventional B2B work that still landed with enterprise/bank buyers with the scars and wins to show for it.

- Experience managing agencies, budgets, and senior stakeholders, including direct exposure to C-suite.

- Experience with global teams Middle East, Africa, Singapore, Malaysia a strong plus.

- Strong writer; comfortable across CXO-level and broader industry audiences.

- Background as an agency strategic planner who later moved client-side into product/brand marketing.

Success in 1218 Months:

- Distinct positioning framework live across International and Banks.

- One campaign/launch that got attention beyond trade press.

- Increased leadership visibility across focus markets.

- Sales/partner teams actively using your enablement assets.