About Pine Labs:

Pine Labs is a leading fintech company building technology and financial solutions across payments, commerce and embedded finance for businesses and consumers across the Global South. With a strong presence across multiple markets, Pine Labs enables businesses with digital payments, financial services and commerce solutions, helping them grow and operate more efficiently.

Join us to be part of a fast-paced, innovative fintech environment with opportunities to work on high-impact business and finance initiatives.

Role Purpose:

Own paid growth, lead generation, and the measurement backbone. You will set strategy, run execution across channels, and own outcomes end to end - from spend to qualified pipeline - working closely with sales, product, and tech.

Responsibilities:

- Paid growth: Google, Meta, LinkedIn, and programmatic - strategy, budgets, bidding, and creative experimentation against CAC and CPL

- Lead generation: B2B funnel from demand to MQL to SQL - capture, scoring, nurture, routing, and ABM for priority segments

- Analytics and attribution: dashboards, funnel and cohort reporting, and a measurement framework tying spend to pipeline and revenue

- Tracking infrastructure: UTMs, pixels, server-side events, and conversion APIs - built with tech and data engineering

- Cross-functional partnership: pipeline targets with sales, activation experiments with product, and data pipelines with tech

- Agency and martech: own agency partnerships, vendor selection, and stack ROI

What matters in this role:

- 5+ years in performance marketing and analytics with a clear lead-gen track record

- Hands-on at scale across Google, Meta, LinkedIn, and programmatic

- Strong on GA4, SQL, BI tools (Looker/Tableau/Power BI), and attribution platforms

- Proven cross-functional experience across sales, product, and tech

- Fluent in the B2B funnel (MQL - SQL - pipeline - revenue) and CRM workflows (HubSpot/Salesforce)

- Comfortable with martech, CDPs, event tracking, and server-side tagging

Good to have:

- B2B SaaS or fintech background

- Paid pipeline experience in high-growth or enterprise GTM

- Exposure to lifecycle and PLG motions

- International campaigns across UAE, Singapore, US, or Southeast Asia

What we value in our people:

- You take the Shot: You decide fast and deliver right

- You are the CEO of what you do: You show ownership and make things happen.

- You own tomorrow: You build solutions for the merchants and do the right thing.

- You sign your work like an artist: You seek to learn and take pride in the work you do.

- You are the Sherpa: You take people along and act in the interest of Pine Labs.

- You care with tough love: You empower others and help people grow.