About the Role

Head of Trade Marketing - We are seeking a dynamic and results-oriented Trade Marketing Head/Trade Marketing Leader to play a pivotal role in shaping and driving our Trade & Sales strategy and execution. This role will be instrumental in building a robust analytics infrastructure, optimizing our distribution network through technology and strategic development, and spearheading the growth of our offline channels including General Trade/Modern Trade & Professional Channel. The ideal candidate should possess a strong analytical mindset, a deep understanding of Beauty /FMCG distribution + sales operations, and the ability to collaborate effectively with cross-functional teams.

Responsibilities:

- Lead Strategy & Execution for improved/increased distribution or brand POS coverage by working closely with the Sales heads and teams

- Build & Lead of team of Trade managers + Merchandisers, POSM + Project managers and Tech Transformation teams

- Define and implement the right analytics infrastructure to track key sales performance indicators (KPIs) across all Offline channels.

- Develop and maintain dashboards and reports to provide actionable insights to the sales leadership and teams.

- Drive company's trade budget & strategy in-consultation with Sales teams

- Identify opportunities for data-driven decision-making to improve sales efficiency and effectiveness.

- Build and implement efficient and goal based incentive programs, contests, channel partner engagement activities

- Identify and implement automation opportunities to streamline distribution processes, reduce costs, and improve efficiency.

- Conduct market research and competitor analysis to inform distribution strategy decisions.

- Collaborate with the sales leadership to define clear distribution targets and objectives.

- Work closely with the Offline Sales team to develop channel-specific sales plans and initiatives. - Collaborate effectively with Marketing, Supply Chain, and Finance teams to ensure alignment and seamless execution of sales strategies.

Key Requirements:

- Proven track record of developing and implementing successful sales strategies and initiatives. - Understanding of distribution models and experience in leveraging IT and automation for distribution optimization.

- Experience in developing and managing offline sales channels.

- Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable insights.

- Experience in setting up and managing sales analytics infrastructure and tools is an added advantage.

- Excellent communication, presentation, and interpersonal skills.

- Ability to work independently and collaboratively in a fast-paced environment.

- Strong project management skills with the ability to manage multiple projects simultaneously.