Pilgrim India - Assistant Manager - Marketing & Strategy

Description:

About the Role

Assistant Manager - Marketing & Strategy - We are seeking a dynamic and analytically strong professional to play a key role in driving category performance and brand growth at Pilgrim. This role will focus on P&L tracking, consumer and market insights, go-to-market execution, and supporting innovation and new product development, while ensuring strong alignment across teams and optimizing marketing ROI. If you have 13 years of experience in brand, strategy, or category roles, a strong analytical mindset, and an interest in the beauty/FMCG space, wed love to hear from you!

Responsibilities:

- P&L & Commercial Analytics: Support category P&L management across Pilgrim and PHD. Track revenue, margins, and channel-wise performance across D2C, marketplaces, and offline. Monitor key business metrics regularly, flag deviations early, and surface actionable insights to drive commercial outcomes.

- Consumer & Market Insights: Continuously analyse consumer behaviour, market trends, and the competitive landscape. Translate findings into clear insights that inform brand strategy, product priorities, and marketing decisions.

- Innovation & NPD Support: Track and support the innovation pipeline across both brands. Assist in ideating new product concepts basis consumer insights and emerging trends. Coordinate with R&D, Supply Chain, and Packaging teams to ensure timely launches and help maintain a forward-looking product roadmap.

- Go-to-Market Strategy: Assist in crafting GTM plans for new launches and brand initiatives across Pilgrim and PHD. Ensure alignment across marketing, sales, and operations for seamless execution.

- Marketing Budgets & ROI Tracking: Support the planning and tracking of marketing spends across channels. Monitor performance metrics and assist in identifying optimisation opportunities to maximise ROI.

Key Requirements:

- Experience: 1-3 years in brand management, strategy or category management, Background in commerce is preferred

- Excellent analytical skills: Strong comfort with numbers and data, proficient in Excel / Google Sheets with ability to interpret dashboards and build reports

- Strategic & Marketing Acumen: Sound understanding of brand strategy and consumer marketing principles,commercial mindset with an eye for business impact

- Excellent communication, presentation, and interpersonal skills with the ability to build strong relationships.

- Strong ownership and follow-through, interest in beauty space is a plus