1) Trade marketing - understand Channel/customer specific requirements & ways of working. Marry these with Brand strategies to develop Trade marketing plans- Trade inputs, consumer inputs a. Plan & close the Marketing Calendar with the Accounts Drive initiatives to grow & gain market share while strengthening customer Relationships: Own the calendar, track effective execution, monitor & evaluate progress. b. Own & manage the Trade marketing budgets for the channel. c. MT/eCom Chain wise understanding of Type of inputs- Use Customer level insightsto make sharper plans & guide KAM's for better execution. d. Bring in technological & automation to manage the program. 2) Shopper Marketing: a. Shopper/Category understanding across all relevant product categories Generating shopper insights & sharing knowledge back with the Product Marketing teams for building shopper strategies in their brand plans. b. Develop Shopper solutions for Modern trade channel- Merchandise elements design, development & deployment. Work with Modern trade customers for customising solutions. Vendor development for merchandising units for MT Organic/Paid Search and ways to influence the same Drive higher eCommerce Shopper conversions through customised content/videos. d. Build industry knowledge & set up processes internally to benchmark to best in class industry standards of Shopper Marketing. 3) Field Marketing & Activations: a. Field Marketing- Manage the Merchandising & Promoter program through 3rd party partners- design, deployment, measurement, evaluation, training. i. Include managing the 3rd party Merchandiser & Promoter network, including manpower training. iii. Drive timely execution of merchandising, track performance of all units

Mumbai

Pidilite Industries -  Shopper Marketing & Trade Marketing Role 

Job Description for Pidilite Industries -  Shopper Marketing & Trade Marketing Role  in Pidilite Industries Ltd in  Mumbai for (2-6) years of experience. Apply Now!