Pidilite - General Manager - B2B Marketing

Job Description

We are looking for a seasoned B2B Marketing leader with 15+ years of experience to drive strategic

marketing initiatives across our Industrial Products (IP1 & IP2) and Joineries businesses.

Key Responsibilities

- Develop and execute B2B marketing strategies aligned with business goals.

- Create impactful product AVs, brochures, presentations, and segment-specific marketing collateral.

- Build compelling value propositions for products and innovations.

- Lead digital marketing initiatives including SEO, SEM, website management, lead generation, and CRM programs.

- Drive participation in industry events, exhibitions, and trade shows through effective content and branding.

- Collaborate with Business Heads, CBOs, Sales, and external agencies to enhance brand visibility and business growth.

Ideal Candidate

- MBA (Mandatory) from a reputed business school/institute.

- 15+ years of experience in B2B Marketing, Product Marketing, Brand Management, or Digital Marketing.

- Experience in industrial, building materials, manufacturing, construction chemicals, or related sectors.

- Proven track record in content development, digital marketing, exhibitions, and lead generation.