PhonePe - Category Head - Smart Speakers

Key Responsibilities:

1. Category Strategy & Ownership:

- Own the end-to-end business performance (install base, activations, unit economics, merchant NPS) of Smart Speaker devices.

- Define and execute annual/monthly category plans including pricing, bundling, lifecycle initiatives, and efficiency programs.

- Identify merchant needs and segment-specific insights& opportunities to guide product positioning and shape the category roadmap.

- Identify whitespace and customer needs to shape category roadmap

2. Growth & Optimization:

- Drive adoption and usage growth through internal levers such as pricing, bundling, channel targeting, and product variants.

- Analyze merchant behaviour and performance to identify opportunities to reduce churn, increase activation, and improve retention.

- Collaborate with Sales, Product, and Ops to run pilots, optimize deployment models, and refine incentive structures.

3. Hardware Partner & Vendor Management

- Manage relationships with OEMs and hardware vendors for demand planning, commercial negotiation, and cost optimization.

- Ensure SLAs, quality control, and supply continuity through close operational governance.

4. Cross-functional Execution:

- Act as the category lead across Product, Engineering, Operations, Finance, and Customer Experience teams to ensure timely and successful execution of category goals.

- Drive cross-functional projects end-to-end-set timelines, define milestones, manage dependencies, and ensure stakeholder alignment.

- Take ownership of operational problem-solving, working across teams to resolve blockers and ensure delivery of outcomes.

- Maintain clear documentation, project trackers, and regular progress updates for internal visibility.

5. Reporting & Performance Tracking

- Build and maintain dashboards to track key performance indicators like device deployment, activation rates, merchant usage, and category P&L.

- Lead business reviews, track operational KPIs, and present actionable insights to leadership.