Posted By
Posted in
Sales & Marketing
Job Code
1626443

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Job Purpose: To meet and exceed objectives of portfolio assigned with well-planned promotional strategies, being a member of marketing team of Pharmed Pharma.
Job Responsibility:
- Portfolio Assigned: Pharma Ortho: Portfolio Brands - Supracal Tabs, Supracal 2000, Supracal Pro+, Tolagin 4, Tolagin 8 & Tolagin Gel.
- Effective Portfolio Strategies: Responsible for formulation of SMA RT Brand strategies (Specific. Measurable. Achievable, Realistic and Time Bound) for assigned portfolio implementation of the planned activities to meet portfolio objectives & orient team.
- Qua lity Print In puts: Be accountable for the quality & standard of marketing collaterals for assigned portfolio.
- Market I intelligence: Make it a priority to gather market intelligence for Charmed products and sharing with the team for strategizing.
- New Product Identification: Identification of new Formulations which have a potential to become 4 Cr. minimum in 2 years.
- Conduct of Strategy Meetings: Actively participate & conduct effective Strategy meetings, Product Launch meets and ensure overall corporate objectives for the meetings.
- Regular Support to Field: Continuously & actively support field force ten the activities, campaigns.
- Offer crisp, strategic SCCM slides & detailing guidelines / tutorials for effective implementation of the strategies and do the same consistently & timely.
- Connect with Field Managers (All Levels) for Strategy Implementation: Every month engage telephonically with Field Managers for briefing, inspiring & motivating them for respective month strategy implementation.
- Joint Field work: Plan & carry out JEW in the assigned regions at least 18 days in a quarter including field meet days.
- Test marketing of input communications by discussing with doctors provide effective feedback on the inputs.
Gather key market insights through Dr. as wet 1 as retail survey.
- Conference / CME Participation: Plan strategize participation in National / Zonal / State conferences (Physical/Virtual) as well as CMEs as per corporate requirement & be accountable for respective portfolio conference & CME.
- Growth in External Secondary Sales / Prescriptions: Ensure growth the in Market Share, Rx Share / Rxer Base in External Secondary Sales / Prescriptions respectively through effective portfolio io strategies & implementation.
- Allied Operational Activities: Be accountable for timely dispatches of Monthly & Weekly inputs Prevent Exp iry of PS.
- Regularly liquidate BRs & ensure smooth dispatches to at avoid over-stocking in the godown.
- Confidentiality: Responsible and bound to maintain Confidentiality to ensure corporate growth.
- Based on the above job description, your performance will be reviewed periodically.
- You will also be doing other activities as instructed by your immediate superior.
- AlI Standard Operations Procedures must be followed.
- All job responsibilities are subject to modification/addition/deletion as the need may be.
- Each time responsibilities are modified the sheet must also be modified and signed by all
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Posted By
Posted in
Sales & Marketing
Job Code
1626443