PharmEasy - Performance Marketing Role - PPC Campaign

Performance Marketing - PPC Campaigns (Amazon/Flipkart)

We are seeking a skilled and data-driven Performance Marketing Professional to manage and scale PPC campaigns across Amazon and Flipkart.

The ideal candidate will have hands-on experience with marketplace advertising platforms and a deep understanding of performance marketing metrics to drive traffic, conversions, and ROI for e-commerce brands.

Key Responsibilities:

- Strategize, execute, and manage high-impact PPC advertising campaigns on Amazon Seller Central and Flipkart Seller Hub.

- Monitor campaign KPIs such as CTR, ACOS, ROAS, conversion rates, and optimize performance accordingly.

- Conduct in-depth keyword research, competitor analysis, and bid strategy optimization.

- Leverage data to identify trends, troubleshoot issues, and make informed decisions to maximize campaign efficiency.

- Generate detailed campaign reports, analyze results, and present insights to internal stakeholders.

- Stay updated with new features, tools, and algorithm changes on Amazon and Flipkart advertising platforms.

- Collaborate with product, design, and content teams to align campaign strategy with listing optimization and branding.

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- Minimum 2 years of experience managing performance marketing campaigns on Amazon and/or Flipkart.

- Strong understanding of e-commerce advertising metrics and sales attribution models.

- Proficiency in Amazon Seller Central and Flipkart Seller Hub is a must.

- Advanced Excel/Google Sheets skills for data tracking and reporting.

- Strong analytical mindset with attention to detail and problem-solving abilities.

- Excellent communication and stakeholder management skills.

Tools & Platforms:

- Amazon Seller Central

- Flipkart Seller Hub

- Excel / Google Sheets

- Optional: Analytics tools like Google Data Studio, Power BI (preferred)