PharmEasy - Offline GTM Head - Private Label & Brands

About the team and role:

Drive offline revenue growth and anchor the P&L metrices

Drive the GTM inputs across markets and create excitement among salesman, retailers.

Liason with RSMs to drive sales growth across regions - create joint business plans and ensure AOP achievement.

Own the AVF (availability, visibility & freshness) metrices - ensure retail off takes through visibility & merchandising at outlets, ensure availability (through Field teams),

Understands SFA / retailer automation & B2B apps and leverages data to build cohorts and drive growth across must win segments

Key Areas of Impact:

- Experienced creating, planning and executing GTM inputs for various markets.

- Analyze performance and work with product teams to drive adoption of flash deals, salesman dashboards etc.

- Own the SE incentive / training and keep the FOS force engaged and aligned on PL goals

- Creates Monthly SNOP for PL and aligns with sales team and drive demand planning

- Drive category x market wise sales plans.

- Design the merchandising strategy and execution on field

- NEW OL recruitment / scheme enrolment pilots with field teams and scale successful POCs.

Must have :

- 6-12 years' experience in health tech + core pharma /FMCG Offline sales & trade marketing

- Handling GTM activities for Generics, Pharma, Nutraceuticals or Health FMCG business

Good to have:

- Understands how the pharma channel + ethical channels work and has experience in driving campaigns -GTM for pharma brands.

- Has had previous sales experience.