Petronas Lubricants - Category Head

About Company -

PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 100 markets globally. Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 28 countries, managed through regional offices in Kuala Lumpur, Beijing, Turin, Belo Horizonte, Chicago, and Durban. PETRONAS Lubricants International is the technical resource behind PETRONAS Technical Partnership to the MERCEDES AMG PETRONAS Formula One Team, and is responsible for the design, development, and delivery of the Fluid Technology Solutions- with customised lubricants, fuel, and transmission fluids to power the Silver Arrows. Currently ranked among the top 10, PLI is driving an aggressive business growth agenda to secure its position as a leading global lubricants company at the forefront of the industry.

Role & responsibilities :

To create Brand & Product awareness :

Pricing ownership :

- Understand and drive price realizations across the value chain and consumer/retailer/distributor in collaboration with NTMM and Sales Leaders

- Recommendation of trade schemes and price changes basis cogs/competition price movements/revenue target

Topline volume & bottom line EBITDA delivery for the category :

- Drive volume delivery in collaboration with sales team

- Ownership and execution for schemes/pricing/EBITDA for category

- Product brand communication/visibility for the category

- Activation of brands to create brand and sales impact in market

- Creating and executing segment wise communication modules for Automotive Products

Prepare and execute category business and brand plan :

- Generate Consumer insight based category plans

- Drive sales volume & profitability of portfolio as per objective

- Drive Sales volume & profitability of Focus products / pack as per objective

- Distribution/Outlet penetration for category/key products as per objective

- Driving the strategic price positioning of category as per business and brand plan

- Ensure Quality and impact of brand

Preferred candidate profile :

Desired Experience :

- MBA in Marketing from Premier Institute with 8 -12 Years of relevant work experience in category management, experience in sales will be an added advantage

Requirements :

- Preferably has experience in a sizable company that involves multiple stakeholder mgt.

- Has good commercial mindset for managing margin and costs.

- Stakeholder engagement skill is critical

- Ability to work with external strategic partners.

- Domestic travel (normal frequency) is required to work