Petonic Infotech - Zonal Manager - Channel Sales - Camera Segment

The Zonal Manager will drive channel sales growth across the assigned geography by strengthening partner relationships, leading high-performing sales teams, and achieving revenue, market share, and profitability targets. The role demands strategic planning, execution excellence, and effective management of distributors, dealers, and retail partners.

ROLES & RESPONSIBILITIES

1. Sales & Revenue Management

- Drive camera channel sales to achieve targets, revenue goals, and profitability objectives.

- Monitor and improve sales volumes, margins, market share, and product placements per business plans.

- Develop and execute short- and long-term business strategies for sustainable, scalable growth.

2. Channel & Distribution Management

- Strengthen distributor, dealer, and channel partner relationships to drive growth and market expansion.

- Provide channel partners with adequate support, product knowledge, and business guidance.

- Formulate promotional schemes and incentive programs to enhance sales performance.

- Drive sell-out/sell-through initiatives while maintaining a healthy premium product mix.

3. Team Leadership

- Lead, mentor, and develop the regional sales team to build a high-performing, engaged workforce.

- Set performance expectations, monitor productivity, and provide coaching and feedback.

- Foster a culture of accountability, collaboration, and continuous improvement.

4. Business Planning & Market Development

- Develop market penetration and expansion strategies to increase brand reach and visibility.

- Identify new business opportunities and growth avenues within the channel ecosystem.

- Ensure effective execution of sales and distribution plans to achieve regional objectives.

5. Business Operations & Performance Monitoring

- Maintain business hygiene: accurate forecasting, inventory planning, WOS, and sales predictability.

- Monitor key metrics and implement corrective actions to improve operational efficiency.

- Ensure disciplined expense management within approved budgets.

6. Market Intelligence & Competitive Analysis

- Gather and analyze market intelligence, consumer trends, and competitive activities.

- Provide regular feedback on product performance, customer requirements, packaging, and service.

- Support marketing initiatives - advertising, promotions, merchandising, and display planning.

DESIRED COMPETENCIES

- Channel Sales & Distribution Management

- Dealer Network Development

- Large Sales Team Leadership

- Sales Planning, Forecasting & Market Expansion

- Stakeholder Management & Relationship Building

- Analytical Thinking & Execution in Target-Driven Environments