Petonic Infotech Reviews by Employees

Description: Position Overview: The Director of Marketing will lead and scale the marketing organization for a high-growth SaaS company, driving awareness, demand generation, customer acquisition, and retention across all digital and offline channels. This role requires a strategic leader with deep experience in SaaS marketing, growth strategy, and data-driven decision-making. You will oversee the full marketing function including product marketing, brand strategy, digital campaigns, content, and customer lifecycle marketing ensuring strong alignment between marketing, sales, and product teams to achieve business goals. Key Responsibilities: Strategic Leadership & Planning: - Develop and execute an integrated marketing strategy to drive pipeline growth, brand visibility, and customer engagement. - Partner with the executive team to align marketing initiatives with business objectives, revenue goals, and product roadmap. - Establish key metrics (CAC, LTV, MQL, SQL, ARR growth, churn rate) and drive data-driven decision-making across the marketing team. - Manage the marketing budget, ensuring optimal ROI across paid, earned, and owned media channels. Demand Generation & Growth Marketing: - Lead demand generation strategies through inbound/outbound marketing, content, paid search, social, email automation, and ABM (Account-Based Marketing). - Optimize lead funnels, nurturing workflows, and conversion paths to increase pipeline velocity. - Drive experimentation with new channels and campaigns to continuously improve acquisition and retention metrics. Product Marketing & Go-to-Market Execution: - Define product positioning, value propositions, and messaging in collaboration with the product and sales teams. - Lead GTM strategy for new product launches, feature releases, and market expansions. - Conduct competitive analysis and customer research to inform marketing and pricing strategies. - Create compelling product collateral, case studies, and sales enablement materials. Brand, Content & Communications: - Strengthen the companys brand identity and thought leadership presence within the SaaS and tech ecosystem. - Oversee content strategy blogs, whitepapers, webinars, video, and social media to attract and engage target audiences. - Manage public relations, media engagement, and partner marketing efforts. - Ensure consistency of voice, design, and brand message across all touchpoints. Customer Lifecycle & Retention Marketing: - Partner with Customer Success and Sales to enhance user onboarding, engagement, and retention strategies. - Leverage data analytics to develop personalized lifecycle campaigns that reduce churn and increase expansion revenue. - Implement referral and advocacy programs to strengthen community and brand trust. Leadership & Team Management: - Lead, mentor, and grow a multidisciplinary marketing team (digital, content, design, product marketing, and analytics). - Foster a collaborative culture focused on performance, innovation, and continuous improvement. - Collaborate closely with Sales, Product, and Customer Success teams to ensure unified GTM alignment. Qualifications & Experience: - Bachelors degree in Marketing, Business, Communications, or related field (MBA preferred). - 1015 years of progressive marketing experience, with at least 5 years in a leadership role within a SaaS or technology-based organization. - Proven track record of scaling B2B SaaS marketing operations and driving measurable growth in ARR and user acquisition. - Expertise in inbound marketing, demand generation, product marketing, and lifecycle marketing. - Strong knowledge of marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce, HubSpot CRM). - Deep understanding of digital analytics tools (Google Analytics, Mixpanel, Amplitude, etc.) and data-driven marketing strategies. - Exceptional leadership, communication, and stakeholder management skills. Key Competencies: - Strategic and analytical thinking - Growth mindset and experimentation - Strong storytelling and brand building - Data-driven decision-making - Cross-functional collaboration and leadership - SaaS metrics and GTM expertise Location-Gurgaon Immediate Joiner prefer

Gurgaon/Gurugram

Petonic Infotech - Director - Marketing 

Job Description for Petonic Infotech - Director - Marketing  in Petonic Infotech Pvt. Ltd. in  Gurgaon/Gurugram for (14-15) years of experience. Apply Now!