Key Responsibilities: - Strategy Implementation & Execution: Implement and execute the overarching marketing strategy for the assigned state/territory, consistently aligning with the business's share and volume objectives. - Merchandising Strategy: Develop and implement a suitable merchandising strategy for the market, in close consultation with the Marketing and Sales Teams, covering the entire portfolio of products and brands. - Brand Activation & Promotion: Utilize creative flair to conceptualize and execute best-in-class brand activation campaigns to promote new product launches and boost the image of existing brands. - Budget Management: Ensure the effective utilization of the allocated marketing budget, undertaking timely course corrections if required to maximize ROI. - Market Visibility & Prominence: Drive initiatives to ensure optimal visibility of all brands and overall prominence within the assigned market. - Campaign Management & Coordination: Lead and drive marketing campaigns in close coordination with the sales team, ensuring that targeted scores and objectives are achieved. - Training & Guidance for 3Ps: Provide timely training and guidance to 3rd Party (3Ps) agencies and execution teams regarding execution metrics to ensure excellence in ground-level implementation. - Vendor Development & Management: Develop and manage a network of reliable vendors for signage, merchandising equipment, and other marketing collateral needs. - Promotional Effectiveness & Benchmarking: Work closely with sales teams to assess the effectiveness of consumer promotions, develop appropriate benchmarks, and implement a framework for assessing their impact. - Financial Administration: Ensure timely settlement of bills with vendors and partners to maintain smooth operations and avoid any market-related issues. - Data Management & Insights: Oversee data management related to marketing activities, primarily activation scores, and share insights effectively with the sales team, Sales Head, Regional Marketing Manager (RMM), and Region Head (RH). Required Qualifications: - Degree in Marketing, Business Administration, or a related field. - 3+ years of experience in territory/field marketing, brand activation, or trade marketing. - Proven track record of successfully implementing marketing strategies and driving brand visibility. - Demonstrated creative flair for developing engaging brand activation campaigns. - Strong understanding of merchandising principles and execution. - Excellent budget management skills and experience in tracking marketing ROI. - Ability to work collaboratively in a matrixed environment, particularly with sales teams. - Strong analytical skills with the ability to interpret data and derive actionable insights. - Exceptional communication, presentation, and interpersonal skills. - Proficiency in MS Office Suite (Excel, PowerPoint, Word). - Willingness to travel extensively within the assigned territory. Preferred Qualifications (Nice to Have): - MBA or Master's degree in Marketing. - Experience with CRM or marketing automation platforms. - Knowledge of local market nuances and consumer behavior

Kolkata

Pernod Ricard -  Territory Marketing Specialist 

Job Description for Pernod Ricard -  Territory Marketing Specialist  in Pernod Ricard India Private Limited in  Kolkata for (3-9) years of experience. Apply Now!