KEY RESPONSIBILITIES Business Growth - Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of A&D. - Develop a strategy to Beat the market. - Identify opportunities and use levers like A&D and credit policy to increase Market Share, and deliver on target. - Review the trade schemes, and monitor effectiveness and modify basis performance. - Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations. Sales Planning & Inventory Management - Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level. - Liaise with demand planning and supply chain to understand and address any supply constraints/ issues. Channel and Distributor Management - Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio. - Ensuring ROI calculation and reporting for distributor. - Ensure timely collection of receivables from distributor, and inventory management. - Ensuring productivity of the manpower on distributor payroll. - Monitor and track Secondary scheme processing. - Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling. Retail Engagement - Ensure periodic coverage of key customer groups and syndicates. - Create the CSM engagement initiative for the cluster. - Create and own the retail engagement plan. - Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis. Market Intelligence & Performance Monitoring - Regularly conduct retail outlet audits to study market share movements and track market share. - Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share. - Gain market intelligence and visibility through competitive mapping and analyzing market trends across the state; regularly induce customer feedback to recreate and re-strategize the promotional and selling strategies. Brand Building & Demand Generation - Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share. Financial Discipline - Ensure healthy cash flow for the organization, and adherence to the credit policy as decided. - DSO to be within limits. - Liaise with Finance team on formulation of credit policy for the respective market. Regulatory & Compliance - Coordinate with Excise authorities to ensure timely permit approvals, EVC generation, and statutory compliance. - Support in brand registrations, excise liasioning. Team Leadership - Set the direction and an innovative consumer facing culture in the team by managing individual and team performance expectations and goals. - Lead the sales team keeping high levels of motivation & feedback with a view to build a motivated team. - Mobilizing resources for availability for the team. - Work with individuals in order to develop them for increased responsibility. INTERACTIONS INTERNALLY: - Sales Team of the Region. - Commercial Finance. - Commercial Marketing and Activation Teams. - Region Head. - Zonal Demand Planner. - Zonal Sales and Development Manager. - Supply Planning Team. - With Manufacturing for holograms and label registration. EXTERNALLY: - Customers. - Distributor/ Channel Partners. - Excise Officials. - Consumers.

Haryana

Pernod Ricard - Cluster Head - Commercial 

Job Description for Pernod Ricard - Cluster Head - Commercial  in Pernod Ricard India Private Limited in  Haryana for (10-14) years of experience. Apply Now!