ROLE OVERVIEW:

We are looking for a Performance Strategy Lead to own the end-to-end paid growth enginefrom channel strategy and budget allocation to profitable revenue scaling. This is a strategic leadership role, not just an execution-focused position. The individual will define the growth roadmap, build a predictable acquisition engine, and drive cross-functional alignment across Meta, Google, Creative, and Website/CRO.

KEY RESPONSIBILITIES:

1. Performance Strategy & Growth Ownership:

- Own the overall paid marketing strategy across Meta (Facebook / Instagram) and Google (Search, Shopping, PMax).

- Define channel mix, budget allocation, and the overall scaling roadmap.

- Drive full-funnel growth across Acquisition Conversion Retention.

2. Revenue & Unit Economics:

- Own and continuously improve key business metrics including ROAS, CAC, LTV, and Contribution Margin.

- Balance aggressive growth objectives with profitability and healthy unit economics.

- Ensure sustainable scaling without compromising margins.

3. Channel & Funnel Optimization:

- Identify performance gaps across advertising, landing pages, and the checkout funnel.

- Partner with relevant teams to improve CVR, AOV, and customer retention.

- Translate funnel insights into actionable optimization initiatives.

4. Creative & Messaging Strategy:

- Guide the creative strategy in collaboration with Copy / Creative teams.

- Build and strengthen the UGC pipeline to support performance-led creative testing.

- Define winning creative angles, messaging frameworks, and a structured testing roadmap.

5. Experimentation & Scaling:

- Build a structured experimentation engine with a clear distinction between testing and scaling budgets.

- Establish hypothesis-driven testing frameworks and evaluate results systematically.

- Identify new growth levers across audiences, geographies, formats, and other scalable opportunities.

6. Team Leadership & Cross-Functional Alignment:

- Lead, mentor, and manage a performance-focused team comprising Meta Ads and Google Ads specialists and a Creative Strategist.

- Work closely with Product, Tech / Website, and Founders to ensure strong cross-functional alignment.

- Drive accountability and ensure teams are aligned to overall growth and profitability objectives.

KEY REQUIREMENTS:

Must-Have:

- 5-9 years of experience in Performance Marketing.

- Strong hands-on and strategic experience across Meta Ads and Google Ads.

- Proven track record of significantly scaling D2C revenue.

- Experience managing high advertising spends while maintaining profitability.

- Deep understanding of CAC, LTV, ROAS, and Contribution Margin.

- Strong analytical, problem-solving, and decision-making capabilities.

Good-to-Have:

- Experience in Fashion, Lifestyle, or Innerwear brands.

- Exposure to CRO and landing page optimization.

- Experience with marketing analytics and performance measurement tools.

- Prior experience managing and mentoring performance marketing teams.

Location: Gurugram

Work Mode: 5 days, Work from Office