Role: Performance Marketing Specialist

Reports to: Growth Head

Location: Bengaluru (HSR Layout)

Work Model: 5 Days (Work from Office)

Experience: 23 Years

Role Summary:

We are looking for a hands-on Performance Marketing Specialist to drive customer acquisition and lead generation through paid digital channels. The ideal candidate should have experience planning, executing, and optimizing high-performing campaigns across Meta, Google, YouTube, and other digital platforms. This role requires strong analytical skills, ownership of campaign performance, and the ability to work closely with cross-functional teams in a fast-paced environment.

Key Responsibilities:

1. Performance Marketing Execution:

- Plan, launch, and optimize paid marketing campaigns across Meta, Google, YouTube, and other digital channels.

- Drive customer acquisition and registrations through data-driven marketing initiatives.

- Manage audience segmentation, targeting, retargeting, and campaign scaling.

2. Campaign Performance & Optimization:

- Monitor campaign performance, budgets, and key digital marketing metrics.

- Conduct A/B testing on creatives, audiences, and landing pages to improve campaign performance.

- Optimize campaigns to improve conversion rates, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

3. Analytics & Reporting:

- Track and report campaign performance using relevant analytics and reporting tools.

- Measure KPIs including CPL, CPA, ROAS, conversions, and registrations.

- Generate actionable insights to improve marketing effectiveness.

4. Cross-functional Collaboration:

- Partner with content, design, and product teams to create high-converting ad creatives and landing pages.

- Support CRM, email marketing, and marketing automation initiatives.

- Contribute to overall growth marketing strategies and campaign planning.

Qualifications & Requirements:

- Bachelor's degree in Engineering, Marketing, Business, or a related field.

- 23 years of hands-on experience in Performance Marketing or Digital Advertising.

- Strong experience with Meta Ads Manager and Google Ads.

- Good understanding of tracking pixels, conversion attribution, and marketing funnels.

- Strong analytical mindset with experience using reporting and analytics tools.

- Experience in sports, fitness, consumer internet, events, or D2C businesses will be an added advantage.

What Success Looks Like (First 36 Months):

- Achieve customer acquisition and registration targets through scalable paid campaigns.

- Continuously improve campaign efficiency by optimizing CPA, CPL, and ROAS.

- Build and scale high-performing acquisition campaigns across multiple digital channels.

- Become a key contributor to the company's growth by delivering measurable marketing outcomes.