Performance Marketing Specialist - Google Ads & Meta Ads Campaign

Job Description:

We are looking for a Senior Performance Marketer with 4-8 years of hands-on agency experience managing Google Ads and Meta Ads campaigns across multiple industries and budget scales.

Key Responsibilities:

- Plan, build, and manage Google Ads and Meta Ads campaigns end-to-end across multiple client accounts.

- Own campaign architecture including structure, targeting, bidding strategy, ad copy, and budget allocation.

- Own CPL, CTR, ROAS, conversion rate, and lead quality metrics for all assigned accounts.

- Manage monthly ad spends ranging from small accounts to large multi-lakh budgets.

- Prepare accurate, insightful, and well-presented performance reports for each account.

- Set up and manage Google Tag Manager, GA4, Meta Pixel, and conversion tracking across accounts.

- Guide and review the work of junior performance marketers within the pod.

Required Skills:

- 4-6 years of hands-on performance marketing experience in a digital marketing agency.

- Expert-level knowledge of Google Ads and Meta Ads.

- Proficiency in GA4, Google Tag Manager, and Meta Pixel.

- Strong analytical thinking and communication skills.

- Agency experience is mandatory.