Performance Marketing Specialist - Finance & Crypto Firm

Description:

- Mandatory Criteria. Need candidate having experience in Finance or Crypto Industry Only.

- Candidate having experience in Finance or Crypto in Agencies will work for this role.

- Proven experience managing campaigns on both Meta and Google Ads (Search and Display).

- Minimum 9years of experience working on Finance and Crypto brands.

- Strong understanding of the domestic market in the Finance and Crypto space.

- Candidate must have hands-on experience in developing and executing strategies from Scratch.

Role Overview:

- Full-time, on-site role focused on planning, executing, and optimizing performance marketing

campaigns for Finance and Crypto clients.

- Involves end-to-end campaign management across Meta (Facebook/Instagram) and Google

Ads platforms.

- Highly analytical role requiring expertise in campaign tracking, optimization, and policy

compliance specific to the financial/crypto vertical.

- Ideal for professionals who enjoy working in fast-paced, ROI-driven environments with direct ownership of budgets and performance.

Key Responsibilities:

- Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Discovery) campaigns for Finance/Crypto clients.

- Handle daily campaign optimization, A/B testing, audience segmentation, and conversion tracking to maximize ROI.

- Work on landing page CRO, creative feedback, and pixel/postback integrations (via Google Tag

Manager, API conversions, etc.).

- Create and monitor ad funnels for lead generation (Click Lead FTD).

- Analyze and report campaign performance using tools like Google Analytics, Meta Business Suite, and Looker Studio.

- Stay updated with ad policy changes in the Financial/Crypto segment and ensure campaign compliance.

- Collaborate closely with design and strategy teams to ideate and refine high-performing creatives and ad copies.

- Manage monthly budgets in the range of 2050 lakh with effective spend allocation and performance tracking.

What Were Looking For:

- 3+ years of experience managing Meta and Google Ads campaigns within the Finance and Crypto sectors.

- Strong understanding of advertising policies and compliance requirements for financial promotions.

- Hands-on expertise in CPC, CPM, CPA, and ROAS optimization.

- In-depth knowledge of pixels, S2S tracking, CRM postbacks, and campaign attribution models.

- Analytical and data-driven mindset with proficiency in Google Sheets/Excel for performance reporting.

- Excellent communication and presentation skills.

- Certification in Google Ads or Meta Blueprint will be an added advantage.