Performance Marketing Specialist - Enterprise B2B SaaS/AI Platforms

Description:

Role Overview:

- Drive lead generation and revenue growth by strategizing, executing, and optimizing performance marketing campaigns across paid digital channels (Google Ads, Meta, LinkedIn, etc.).

- You will manage budgets, report on KPIs, and collaborate closely with sales, content, and product teams to maximize ROI.

KEY HIGHLIGHTS:

- Multi-channel Campaign Execution (Search | Social | Display)

- Strong Focus on ROI & Revenue Growth

- A/B Testing & Funnel Optimization

- Data-Driven Decision Making

- Cross-functional Collaboration

WHAT YOU WILL OWN:

- Lead Generation Campaigns

- Budgeting & Bidding Strategy

- KPI Tracking (CTR, CPL, CAC, ROAS)

- Marketing Automation & CRM Funnels

- Performance Analytics & Reporting

IDEAL CANDIDATE:

- 4 to 6 yrs in Performance / Growth Marketing

- Strong experience in B2B SaaS (Preferred)

- Hands-on with Google Ads, LinkedIn & Meta

- Tools: GA4, Looker Studio, SEMrush

- CRM: HubSpot / Salesforce / Marketo