Performance Marketing Specialist

Key Responsibilities:

- Plan, launch, and optimize paid campaigns across Google Ads (Search, Display, PMax), Meta, LinkedIn, and emerging channels (Reddit, X, Quora, native, review sites like G2/Capterra).

- Own the full paid funnel - from impression to signup to activation to paid conversion - and improve efficiency at each stage.

- Manage budgets and pacing across channels, allocating spend toward the best-performing segments and continuously improving CAC and ROAS.

- Design and run a steady cadence of experiments: audiences, creative, landing pages, bidding strategies, and offers.

- Partner with content and design to develop high-converting ad creative and landing pages; brief, test, and iterate quickly.

- Build and maintain campaign tracking, attribution, and dashboards; report on performance and translate data into clear next steps.

- Improve conversion rates across the self-serve funnel in collaboration with product and growth (signup flow, trial-to-paid, onboarding nudges).

- Manage retargeting and lifecycle-adjacent paid efforts to re-engage trials and free users.

- Stay close to the developer and technical-buyer audience to ensure messaging, targeting, and channels actually reach them.

- Evaluate and manage tools, agencies, and vendors where useful.

What we are looking for:

- 3 - 5 years of hands-on performance/growth marketing experience, ideally in B2B SaaS or a product-led (PLG) business.

- Proven track record managing meaningful paid budgets and hitting CAC, ROAS, and pipeline/signup targets.

- Deep, practical expertise in Google Ads and paid social (Meta and/or LinkedIn); comfort setting up campaigns, structures, and bidding from scratch.

- Strong analytical skills - fluent in funnel metrics, attribution, and unit economics; comfortable in GA4 and other tracking tools.

- Solid grasp of tracking and measurement: UTMs, conversion tracking, pixels, server-side events, and attribution challenges.

- A rigorous experimentation mindset - you form hypotheses, test fast, and let data drive decisions.

- Strong creative judgment; able to brief and evaluate ad creative and landing pages that convert.

- Clear communicator who can work cross-functionally with product, content, design, and leadership.