Performance Marketing Specialist

About the Role:

We are looking for a performance-driven marketer to own the brand's paid media strategy across platforms - managing a mix of in-house execution and agency partnerships to hit efficient growth targets.

Key Responsibilities:

1. Performance Strategy & Execution:

- Own performance marketing strategy across Meta, Google, and emerging platforms

- Directly execute and optimize campaigns in-house where needed

- Run continuous testing across creatives, audiences, and bidding strategies

2. Agency & Budget Management:

- Manage agency relationships where applicable - briefing, reviewing output, holding accountability for results

- Own budget allocation and ROAS/CAC targets across channels

- Ensure optimal spend efficiency across all paid channels

3. Cross-Functional Collaboration:

- Work closely with the D2C Head and brand team to align creative and messaging with performance data

- Build and maintain performance dashboards and reporting cadences

- Provide regular performance insights to leadership

Requirements:

- 24 years in performance marketing, D2C/e-commerce background preferred

- Experience working with agencies as well as hands-on platform execution

- Strong analytical skills - comfortable with Excel/Sheets, basic dashboarding

- Beauty/wellness/lifestyle brand experience is a plus

What We Offer:

- Ownership of performance marketing strategy for a growing D2C brand

- Direct collaboration with founders and D2C leadership