Performance Marketing Specialist

About the Company:

A fast-growing digital advertising agency headquartered in Gurugram, specializing in performance-led marketing across high-growth sectors including fintech, gaming, crypto, and D2C. The company combines creativity, analytics, and strategic execution to deliver measurable results.

The culture emphasizes ownership, innovation, and data-driven decision-making, offering a dynamic environment for high-performing marketers.

Role Overview:

This is a full-time, on-site role responsible for end-to-end performance marketing for finance and crypto clients. You will manage campaigns across Meta (Facebook/Instagram) and Google Ads, driving ROI through rigorous optimization, tracking, and compliance.

Ideal for someone who thrives in a fast-paced, analytical, ROI-focused environment with ownership of budgets and performance outcomes.

Key Responsibilities:

- Plan, execute, and optimize campaigns across Meta Ads and Google Ads (Search, Display, YouTube, Discovery) for Finance/Crypto brands.

- Manage daily campaign optimization, A/B testing, audience segmentation, and conversion tracking.

- Work on landing page CRO, creative feedback, and integration of pixels/postbacks using Google Tag Manager, API conversions, etc.

- Build and optimize lead-generation funnels (Click Lead FTD).

- Analyze performance reports using Google Analytics, Meta Business Suite, Looker Studio, and attribution tools.

- Stay updated with policy and compliance guidelines for financial/crypto advertising.

- Collaborate with internal design and strategy teams to refine creatives and messaging.

- Manage monthly budgets of 2050 lakh, ensuring efficient spend allocation and ROI maximization.

What Were Looking For:

- 3+ years of hands-on experience with Meta & Google Ads, specifically for Finance/Crypto sectors.

- Strong understanding of ad policies and compliance for financial promotions.

- Expertise in CPC, CPM, CPA, ROAS, and performance optimization.

- Knowledge of tracking mechanisms: pixels, S2S tracking, CRM postbacks, attribution models.

- Strong analytical proficiency with Google Sheets/Excel.

- Excellent communication and presentation skills.

- Certifications (Google Ads, Meta Blueprint) are a plus.

Why Join

- Work with leading global Finance & Crypto brands.

- Fast-scaling, performance-oriented digital agency.

- Ownership of large-scale budgets & high-impact campaigns.

- 5-day work week, flexible hours, paid leave, and a collaborative culture.

- Exposure to advanced tools, experimentation, and fast-track career growth.