Performance Marketing Specialist

Responsibilities:

1. Assist in the formulation of strategies to build a lasting digital connection with consumers

2. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

3. Launch optimized online adverts to reach the target audience through Google Adwords,

4. Facebook, LinkedIn, etc. to increase company and brand awareness

5. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices across digital marketing campaigns, and then acting on the information to meet marketing goals (ROI and KPIs)

6. Be actively involved in SEO efforts to optimize web content to increase traffic (keyword, image optimization, etc.)

7. Collaborate with internal teams to create landing pages and optimize the user experience.

8. Prepare online newsletters and promotional emails and organize their distribution through various channels

9. Conduct market research to identify new opportunities

10. Monitor competitors' marketing activities.