Key Responsibilities

Consumer Digital Strategy & Brand Support

- Support the execution of digital marketing strategies for OTC, wellness, and consumer-focused products

- Assist in managing compliant consumer communication across websites, social media, and content platforms

- Contribute to education-led marketing campaigns including awareness and preventive care initiatives

- Coordinate with medical, regulatory, and brand teams to ensure compliance with pharma guidelines

E-commerce & Marketplace Growth

- Support growth initiatives across e-commerce platforms such as Amazon, Flipkart, 1mg, PharmEasy, and brand websites

- Monitor and optimize product listings, content, and conversion rates

- Assist in executing platform campaigns, promotions, and marketplace activities

- Coordinate with marketplace partners and agencies for campaign execution

Content Strategy & Campaign Execution

- Assist in implementing content strategies aligned with business and brand objectives

- Coordinate creation and publishing of content across blogs, websites, social media, and video platforms

- Support influencer and creator collaboration activities

- Ensure consistency in brand communication across channels

Performance Marketing

- Support execution of paid campaigns across Google, Meta, YouTube, and marketplace advertising platforms

- Monitor campaign performance metrics such as CAC, ROAS, CTR, and conversions

- Assist in A/B testing for creatives, landing pages, and campaign optimization

- Work closely with agencies to improve campaign effectiveness

Analytics & Reporting

- Track and analyze campaign and content performance across digital channels

- Prepare dashboards and reports using tools such as GA4, Search Console, and platform analytics

- Identify funnel drop-offs and suggest optimization opportunities

- Support landing page and product page performance improvements

Desired Candidate Profile

Education Qualification

- MBA in Marketing (Digital Marketing specialization preferred)

Experience

- 4-6 years of experience in Digital & Performance Marketing

- Experience in Pharma, Healthcare, Wellness, FMCG, or D2C industry preferred

- Hands-on exposure to e-commerce platforms and paid digital campaigns

- Familiarity with Google Ads, Meta Ads, and Amazon Ads platforms

Essential Skills

- Understanding of digital marketing and performance metrics

- Knowledge of social media and paid marketing platforms

- Strong analytical and reporting skills

- Good communication and stakeholder coordination abilities

- Ability to manage multiple campaigns and deadlines

- Exposure to influencer marketing and content-driven campaigns preferred