Performance Marketing Role - Internet/Online

Performance Marketing

- Develop a deep understanding and knowledge of products, audiences & buyer personas Leverage paid channels to drive top funnel, lead velocity and merchant conversions.

- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the buyers journey.

- Explore new channels for customer acquisition.

- Measure, track and report on performance marketing efforts through structured dashboards.

- Lead, motivate, mentor, and grow the performance marketing function within the marketing team managing full stack of Paid Advertising - SEM, Display, Content Marketing, Emailers, 3rd Party Ads, Native advertising, LinkedIn, Facebook etc.

- Owning the complete end-to-end setup of paid search and online advertising campaigns.

- Building strategies and oversees optimization and measurement of B2B acquisition, cross-sell initiatives, and remarketing in order to deliver incremental sales, and enable consumer loyalty.

- Monitoring and controlling all costs that are associated with business-wide digital marketing campaigns, initiatives, and pilot projects.