Performance Marketing Role - Internet/Online

Responsibilities:

- Google Ads, Meta Ads, Performance marketing.

- Plan and execute digital marketing campaigns across all the paid channels like Google AdWords, Facebook, Instagram, Amazon Ads, etc.

- Understanding of the key KPIs, mainly CAC, LTV, Retention, ROAS, etc, for different verticals of business.

- Ahead of the curve execution on the ever-evolving advertisement product suite, based on channels as mentioned earlier.

- Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization.

- Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders.

- Design, conceptualize & coordinate with the creative team to bring out campaigns based on solid consumer & business insights.

- Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels.

- Designing experiments to establish attribution of high reach and impact channels like programmatic,

- YouTube, etc, and evaluating them through relevant KPIs.

- Conducting multivariate testing across marketing channels to assess.