Performance Marketing Role - FinTech

Responsibilities

Role:

We are looking for a data-driven and ROI-focused Senior Performance Marketing to drive high-quality user acquisition and conversion through paid media. You'll play a critical role in scaling our digital acquisition efforts, optimizing paid campaigns, and enhancing funnel performance across channels.

Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), programmatic platforms, and other digital channels.

- Monitor and analyze key performance indicators (KPIs) such as CAC, ROAS, CPL, and conversion rate.

- Conduct A/B testing on ad creatives, targeting, landing pages, and bidding strategies to maximize ROI.

- Collaborate with design, content, and product teams to ensure consistent messaging and user experience.

- Optimize app install campaigns (UACs), retargeting flows, and onboarding funnels to improve user quality and LTV.

- Stay up-to-date with industry trends, algorithm changes, and emerging platforms to identify new growth opportunities.

- Generate weekly and monthly performance reports and actionable insights for internal stakeholders.

- Manage budgets effectively, ensuring optimal spend allocation and efficiency.

- Ensure campaign compliance with regulatory guidelines, especially around financial products.

Qualifications:

- Experience: 3+ years in performance marketing (app marketing), preferably in a B2C fintech/gaming environment.

- Proven success in managing performance campaigns with significant budgets.

- Strong command of platforms like Google Ads (Search, Display, UAC), Meta Ads, and affiliate/partner platforms.

- Familiarity with funnel optimization, remarketing strategies, and CRM tools (e.g., CleverTap, MoEngage) is a plus.

- Bachelor's degree in Marketing, Business, Engineering, or a related field.

- Tools: Proficient in Google Ads, Facebook Ads, LinkedIn Ads, analytics platforms, and marketing automation tools.

- Collaboration: Strong ability to work cross-functionally with sales, product, and operations teams.