Performance Marketing Role - D2C Vertical - Meta & Google Ad Platform

Responsibilities:

- Develop and implement performance marketing strategies leveraging Google Ads and SEM platforms to drive traffic, conversions, and revenue.

- Conduct keyword research and analysis to identify opportunities for campaign optimization and expansion.

- Create and manage Google Ads campaigns across search, display, including campaign setup, ad copywriting, and targeting optimization.

- Monitor campaign performance and analyze key metrics to identify trends, insights, and areas for improvement.

- Optimize campaign performance through A/B testing, bid management, budget allocation, and landing page optimization.

- Collaborate with cross-functional teams including creative, analytics, and product to align marketing efforts with overall business objectives.

- Stay up-to-date with industry trends, best practices, and platform updates to continuously improve campaign performance and drive innovation.

- Provide regular reporting and insights to stakeholders on campaign performance, including KPIs such as ROI, CPA, and ROAS.

- Identify opportunities for scaling successful campaigns and maximizing return on ad spend (ROAS).

- Stay informed about competitor strategies and market dynamics to inform campaign strategy and tactics.

Skills required:

- 3-5 years of work experience of managing Ad Operations/Ad exchange/Affiliate Marketing/ Social Media Marketing/Content distribution

- Knowledge of Google Analytics and deep expertise in Google ads, both SEM and display

- Strong analytical skills and a data-driven approach to problem-solving

- Experience in launching & configuring campaigns, expertise in managing and troubleshooting CPA, CPM, CPC, and PPC campaigns, including traffic optimization.

- Exposure in SaaS comparison companies will be preferred.

- Good communication skills. Should be able to speak business and technical language

Other Important Information:

- Compensation: Based on current skills and expertise

- Location: based in our corporate office in Gurgaon