Performance Marketing Role - D2C

We have an urgent job opening for Performance Marketing with D2C Brand.

Location : Delhi

Responsibilities

- Own and drive D2C website revenue growth, user acquisition, and conversion

- Plan and execute high-performance Meta campaigns (Facebook/Instagram Ads) with budget ownership of - 1 Cr+ monthly

- Optimize website funnel metrics including CTR, CVR, bounce rate, and time on site

- Identify opportunities to reduce CAC and improve ROAS through structured experimentation

- Oversee website merchandising, banners, offer placements, and product positioning

- Analyze user behavior and drop-offs using GA4, Hotjar, and CRO tools

Requirements

- 4-6 years of experience in D2C/e-commerce growth marketing, specifically for FMCG or consumer brands

- Proven ability to manage and optimize Meta Ads and Google Ads across high monthly spends

- Strong analytical and problem-solving skills; ability to work independently on growth hypotheses

- Prior experience improving CAC, ROAS, and website conversion metrics at scale