Performance Marketing Role - D2C

Role Summary

Own end-to-end performance marketing for the brands D2C website (brand.com). Youll develop the acquisition strategy, execute and optimize multi-channel campaigns, and use data to maximize ROI, revenue, and LTV while improving conversion efficiency across the funnel.

Key Responsibilities

- Build the annual/quarterly acquisition plan for brand.com across paid search, paid social, display, and affiliates.

- Set up, run, and continuously optimize campaigns on Google Ads (Search, Performance Max, Shopping, YouTube) and Meta Ads (Facebook/Instagram).

- Manage full-funnel measurement (impressions revenue): tracking, attribution, and experimentation (A/B, multivariate).

- Own budgets, pacing, and forecasts; deliver on CAC, ROAS (4.0+ goal), revenue, and LTV targets.

- Partner with product/content/CRM to align offers, landing pages, and lifecycle journeys; improve CVR and reduce drop-offs.

- Define event taxonomy; ensure accurate tracking via GA4, GTM, pixel/server-side events, and UTM governance.

- Build dashboards and weekly business reviews; translate insights into clear actions.

- Manage agency/partner relationships and evaluate new channels (affiliate networks, influencers, programmatic).

- Drive SEO/ASO coordination, feed management (GMC), and merchandising inputs for performance impact.

- Maintain hygiene: brand safety, policy compliance, creative testing cadence, and audience segmentation.

Eligibility & Must-Haves

- Brand-side experience is mandatory (on the companys payroll), owning performance for a brands website (D2C).

- 4-8 years in performance marketing with demonstrable ownership of revenue at scale.

- Hands-on expertise with Google Ads, Meta Ads, GA4, GTM, and bid strategies (tROAS/tCPA).

- Strong command of attribution (last-click vs. data-driven), incrementality, and cohort/LTV analysis.

- Proven track record of achieving revenue and ROAS targets on brand.com.

- Advanced Excel/Sheets skills; comfort with Looker Studio/Power BI dashboards.

- Excellent analytical thinking, problem solving, and cross-functional communication.

Good to Have

- Experience with marketing automation/CRM (Klaviyo, MoEngage, Clevertap, Braze).

- Knowledge of server-side tagging, feed optimization, and CDP/audience tools.

- Experience with marketplaces (Amazon/Flipkart) performance levers and affiliate networks.

- Exposure to creative strategy, UGC, and video performance testing.

KPIs Youll Own

- Website Revenue & Orders from paid media

- ROAS / CAC / MER

- Conversion Rate & Bounce Rate on key landing pages

- New vs. Repeat mix, LTV, and Payback

- Budget adherence and forecast accuracy

Education

- Bachelors degree required; MBA/PG in Marketing is a plus.