Performance Marketing Role

Brief About Role:

The role entails performance marketing, i.e., creating, executing, and scaling the performance marketing campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Myntra, and quick commerce platforms (Blinkit, Zepto, Instamart, et. Along-with delivery of meeting the daily/monthly/annual revenue targets on platform Ads within target ACOS.

Experience: 3-7 years of experience in successfully managing & running Marketplace Ads Performance Marketing.

Responsibilities:

- Manage the performance marketing ad spends on the platforms.

- Actively taking ownership to maintain the ROAS, Revenue Targets, and Amazon ACOS targets.

- Know all Search campaigns SP/SB/SBV/PDA/Remarketing

- Proactively monitoring each campaign to find the need of scaling up/down or deploying new campaigns basis its performance on Revenue and ACOS

- Working alongside the creative team to come up with best performing Ad strategy and Offers

- Tracking and monitoring bids for manual campaigns

- Tracking conversion rate and work on levers to improve conversion rate

- Pro-actively coming on suggestions related to improvement of offer constructs synchronised basis campaign results

- Maintaining daily logs of all metrics CAC, ACOS, ROAS, Revenue, Units, Spends, Sessions, Conversion Rate, CPGV, CTR etc.

- Deploying new campaigns basis the performance of category and campaigns, each campaign to be tracked at sub-category level and data to be maintained at category level on daily basis.

- Daily/weekly/monthly ads performance sales review

Requirements:

- Degree in Business, Marketing, or a related field.

- At least 4 years of experience in online marketplace management.

- Strong knowledge of the eCommerce industry and its best practices.

- Proven experience in increasing sales on online marketplaces.

- Proficiency with marketplace management tools and software relevant to eCommerce.

- Strong analytical and forecasting skills.

- Excellent verbal and written communication skills.

- Exceptional negotiation and relationship management skills, especially for eCommerce vendor management.

- Ability to work in a fast-paced, cross-functional team environment.

- Problem-solving aptitude and ability to handle escalations effectively.

- Strong product understanding of the Cosmetics/beauty, fashion and social trends relevant for the business

The character were looking for:

- Detail-oriented: Focusing on meticulous management of eCommerce marketplace operations.

- Highly Adaptable: Able to cope with the rapidly changing digital landscape.

- Results-Driven: Focusing on achieving eCommerce-specific performance metrics.

- Excellent Collaborator: Strong ability to work cross-functionally within the firm.

- Resilient: Able to handle challenges and setbacks with grace and determination.