Performance Marketing Professional - D2C/Skincare Business

Description:

Designation: Performance Marketing Professional

Location: Ambience Mall, Gurgaon

Work Mode: 5 days from office + Alternate Saturday off

Industry: D2C / Skincare / Consumer Brand

About the Company:

We are a fast-growing, bootstrapped, product-led skincare brand built on science, simplicity, and real results. As a founder-led business in a 01 to scale phase, the focus is on long-term brand equity, sustainable growth, and revenue-first decision making (not vanity metrics).

Role Overview:

We are looking for a Performance Marketing Professional who will own the end-to-end performance marketing journey from strategy to execution and optimization. The role requires strong analytical capability, creative thinking, and hands-on execution to drive measurable revenue growth.

Key Responsibilities:

- Own end-to-end performance marketing strategy and execution

- Plan, launch, and scale campaigns across Meta, Google, YouTube, and other relevant platforms

- Manage daily ad operations, budget allocation, and scaling decisions

- Develop high-converting creative hooks and performance-driven messaging

- Work closely with content teams to test and optimize creatives

- Track and improve key metrics: CAC, ROAS, LTV, Revenue

- Drive consistent revenue growth with structured reporting discipline

- Collaborate cross-functionally with product, design, and operations teams

- Bonus: Experience with influencer-led performance campaigns

Candidate Profile:

- Experience managing 01 or early-stage growth journeys

- Hands-on executor with strong ownership mindset

- Analytical, revenue-first thinker

- Comfortable working in a bootstrapped, high-accountability environment

Must Have:

- Experience in a product-based company (not agency-only background)

- Proven track record of delivering revenue through paid performance marketing

- Willingness to work from office (Gurgaon) 5 days a week + alternate Saturdays

Preferred:

- Experience in skincare or D2C product brands

- Familiarity with marketplaces

- Experience working with influencers