Job Description: We are looking for a Performance Marketing Manager (PMM) to own how customers and prospects experience and perceive our offerings. The successful candidate will lead the go to market efforts to drive awareness and adoption of our products and services, including positioning, strategy and execution of key launches and initiatives that push our brand and business forward. This is a highly entrepreneurial position that will require you to assume a number of different roles. Working with our CEO, Product, Design and Operations teams, you will conceive, manage, analyze, and optimize online and offline campaigns to drive overall growth in line with our brand strategy and financial goals. In addition to technical expertise, the ideal candidate will bring creative thinking to all marketing campaign planning. 1. Collaborate with teams across the company to build content for campaigns to leverage paid media to acquire new users and customers. 2. Be responsible and drive the execution for all paid digital campaigns across various digital channels (e.g. Facebook, Instagram, Twitter, TikTok,Google, etc) 3. Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated campaigns 4. Determine areas of opportunity, design experiments &amp; incrementality tests, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention 5. Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning 6. Responsible for the day-to-day optimization and tracking of traffic acquisition and conversion goals and other channel specific KPIs. 7. Maintain relationships with vendors (Google AdWords, LinkedIn, etc.) and creative partners. 8. Help create KPI dashboards and produce monthly insight reports for the executive team. Qualification: 1. Minimum 4 - 10 years experience in Performance Marketing (Web &amp; App) 2. Advanced knowledge of Online Advertising platforms and analytics tools for online channels (e.g. Facebook, Instagram, Snapchat, Tiktok, Google Analytics, Amplitude etc) 3. You have a proven track record of working at well-funded Internet companies and have experience with budget allocation and optimization 4. Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV 5. Hands-on mentality, an analytical and structured way of working, and extraordinary logical thinking skills 6. Experience of leveraging performance marketing successfully in customer acquisition in Tier 2, Tier 3 towns is a plus 7. Excellent verbal &amp; written fluency in English, additional languages is a plus

Bangalore

Performance Marketing Manager - Online/Internet/IT 

Job Description for Performance Marketing Manager - Online/Internet/IT  in KNAB Finance Advisors Pvt Ltd in  Bangalore for (4-10) years of experience. Apply Now!