Reports to: Growth Head

Work Model: 5 Days (Work from Office)

Experience: 2-5 Years

Role Summary:

We are looking for a hands-on Performance Marketing Manager to drive customer acquisition, bookings, and revenue through paid digital channels. The ideal candidate should have experience planning, executing, and optimizing high-performing campaigns across Google, Meta, YouTube, and other digital platforms. This role requires strong analytical skills, ownership of campaign performance, and the ability to collaborate with cross-functional teams in a fast-paced startup environment.

Key Responsibilities:

1. Performance Marketing Execution:

- Plan, launch, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other digital channels.

- Drive customer acquisition, bookings, and app installs through data-driven marketing initiatives.

- Manage audience segmentation, targeting, remarketing, and campaign scaling.

- Allocate and optimize media budgets across channels to maximize performance.

2. Campaign Performance & Optimization:

- Monitor campaign performance, budgets, and key marketing metrics.

- Conduct A/B testing on creatives, audiences, bidding strategies, and landing pages.

- Optimize campaigns to improve Conversion Rate, Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).

- Continuously improve landing page and funnel performance through experimentation.

3. Analytics & Reporting:

- Track and report campaign performance using analytics and reporting tools.

- Measure KPIs including CPL, CPA, CAC, ROAS, bookings, and conversion rates.

- Maintain accurate tracking through Pixels, Conversion API (CAPI), UTMs, and attribution models.

- Generate actionable insights to improve campaign effectiveness and forecast future performance.

4. Cross-functional Collaboration:

- Partner with Creative, Content, Product, and CRM teams to build high-converting campaigns.

- Support lifecycle marketing, retention, and remarketing initiatives.

- Explore and scale new acquisition channels such as affiliates, influencers, and emerging paid platforms.

- Contribute to overall growth marketing strategy through continuous experimentation.

Qualifications & Requirements:

- Degree in Marketing, Business, Engineering, or a related field.

- 2-5 years of hands-on experience in Performance Marketing or Digital Advertising.

- Strong experience with Google Ads and Meta Ads Manager.

- Good understanding of conversion tracking, attribution models, marketing funnels, and campaign optimization.

- Experience with GA4, Looker Studio, Google Sheets/Excel, and reporting tools.

- Strong analytical mindset with the ability to make data-driven decisions.

- Experience in consumer internet, mobility, travel, D2C, SaaS, or technology businesses will be an added advantage.

What Success Looks Like (First 612 Months):

- Achieve customer acquisition and revenue targets through scalable paid campaigns.

- Improve campaign efficiency by reducing CAC while increasing conversion volume.

- Consistently deliver target ROAS across core acquisition channels.

- Build a reliable performance reporting framework for informed decision-making.

- Successfully test and scale new acquisition channels to drive business growth.