Apollo Finvest Reviews by Employees

Description: Were Hiring: Performance Marketing Manager Lead Digital Personal Loans. Location: Mumbai. Experience: 2.5+ years in NBFC or Fintech (must have experience acquiring customers for personal loans digitally). Apollo Finvest is looking for a Performance Marketing Manager whos obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads - its about building a data-driven customer acquisition machine for our digital personal loan app. Youll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want - and then figure out the most efficient way to acquire them, online or offline. Were looking for someone who loves to test, learn, and improve - and whos excited to use AI, automation, and new-age tools to stay ahead of the curve. What Youll Do: - Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels. - Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them. - Run continuous A/B tests - creatives, audiences, copy, landing pages, everything. - Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery. - Work closely with the Data Science team to refine acquisition models and drive precision targeting. - Collaborate with the Risk and Collections teams to ensure youre acquiring high-quality, repaying customers. - Optimize every part of the funnel - from install to disbursal to repayment. - Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance. - Explore innovative and non-traditional channels - including WhatsApp, influencers, partnerships, and offline integrations. - Use creative automation tools to test and scale ad creatives rapidly. - Analyze performance across customer segments - not just for acquisition cost, but also for repayment behavior and profitability. What Youll Need: - 4+ years of experience in digital marketing for personal loans in a fintech or NBFC. - Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube. - Experience working with credit or risk teams to build smarter targeting strategies. - Familiarity with mobile app performance marketing and conversion funnels. - Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools. - Strong analytical mindset - you use data to drive every decision. Bonus if you have: - Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools). - Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks). - Exposure to offline acquisition channels - like DSA networks, on-ground campaigns, referral programs, or embedded finance. - Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards. What Success Looks Like: - Youre acquiring the right borrowers - not just the cheapest ones. - Your acquisition cost drops over time while borrower repayment quality improves. - Youre testing, learning, and improving every week - with a clear experimental mindset. - You dont just follow trends - you explore what works best for this product, this audience, right now.

Mumbai

Performance Marketing Manager - Lead - Digital Personal Loans 

Job Description for Performance Marketing Manager - Lead - Digital Personal Loans  in Apollo Finvest in  Mumbai for (4-6) years of experience. Apply Now!