Were Hiring: Performance Marketing Manager Lead Digital Personal Loans. Location: Mumbai. Experience: 2.5+ years in NBFC or Fintech (must have experience acquiring customers for personal loans digitally). Apollo Finvest is looking for a Performance Marketing Manager whos obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads - its about building a data-driven customer acquisition machine for our digital personal loan app. Youll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want - and then figure out the most efficient way to acquire them, online or offline. Were looking for someone who loves to test, learn, and improve - and whos excited to use AI, automation, and new-age tools to stay ahead of the curve.

What Youll Do:

- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels.

- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.

- Run continuous A/B tests - creatives, audiences, copy, landing pages, everything.

- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery.

- Work closely with the Data Science team to refine acquisition models and drive precision targeting.

- Collaborate with the Risk and Collections teams to ensure youre acquiring high-quality, repaying customers.

- Optimize every part of the funnel - from install to disbursal to repayment.

- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance.

- Explore innovative and non-traditional channels - including WhatsApp, influencers, partnerships, and offline integrations.

- Use creative automation tools to test and scale ad creatives rapidly.

- Analyze performance across customer segments - not just for acquisition cost, but also for repayment behavior and profitability.

What Youll Need:

- 4+ years of experience in digital marketing for personal loans in a fintech or NBFC.

- Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube.

- Experience working with credit or risk teams to build smarter targeting strategies.

- Familiarity with mobile app performance marketing and conversion funnels.

- Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools.

- Strong analytical mindset - you use data to drive every decision.

Bonus if you have:

- Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools).

- Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks).

- Exposure to offline acquisition channels - like DSA networks, on-ground campaigns, referral programs, or embedded finance.

- Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards.

What Success Looks Like:

- Youre acquiring the right borrowers - not just the cheapest ones.

- Your acquisition cost drops over time while borrower repayment quality improves.