Performance Marketing Manager - Jewelry Marketplace

About Us:

Were redefining how India discovers and buys jewelry. With 150+ premium brands, strong Pre-Series A backing from marquee investors, and rapid growth in a $94B+ category, were building Indias #1 jewelry marketplace.

Our mission is simple - make buying fine jewelry online as intuitive, exciting, and trustworthy as any top global e-commerce experience.

Role Overview:

Were looking for a Performance Marketing Manager (24 years) who lives and breathes Meta & Google Ads, understands CAC/ROAS math, and thrives in an experimental, data-driven environment.

Youll own campaigns that convert discovery into love and repeat purchases working closely with the founder and a passionate growth team.

Key Responsibilities:

- Drive performance KPIs across the funnel: Website/App Conversions, CAC, ROAS, MAU, DAU, Retention & Purchase Cohorts

- Plan, execute, and optimize campaigns across Meta, Google, and other emerging platforms (YouTube, Snapchat, Programmatic, Apple)

- Take accountability for spends, traffic, ROAS, and conversions

- Use analytical insights to drive continuous campaign optimization and budget efficiency

- Work with creative & design teams to deliver high-performing ad creatives and landing pages

- Identify trends, new audience cohorts, and growth experiments to unlock performance

- Plan and execute brand & collection launches with targeted acquisition strategies

- Collaborate with internal stakeholders & agency partners to align marketing with business objectives

- Execute A/B testing, audience segmentation, and cohort analysis to improve conversion and retention

Who You Are:

- 24 years of hands-on experience in performance marketing at consumer internet, D2C, or digital agency environments

- Strong command of Meta Ads Manager, Google Ads, and basic analytics tools (GA4, Looker, etc.)

- Data-driven mindset comfortable analyzing CAC, ROAS, CTR, and LTV metrics

- Creative eye for ad copy, visuals, and storytelling that converts

- Eager to work in a high-ownership, fast-paced startup environment

- Bachelors degree (B.Tech / BBA / Marketing or related field preferred)

What Youll Get:

- High-ownership role with direct impact on growth metrics

- Close collaboration with the founder and leadership team

- Competitive salary + ESOPs for long-term wealth creation

- Fast career growth in a meritocratic setup

- Dynamic, collaborative, and politics-free work environment

- Health insurance coverage

6-day work week passion, persistence, and performance matter here

Location: HSR Layout, Bangalore

Category: Jewelry / E-commerce / D2C