Opportunity: We are seeking an experienced and data-driven Performance Marketing Manager to spearhead our digital paid campaigns. The primary focus for this role will be efficient expansion across channels with special importance on Google Ads. Responsibilities: - Strategic Planning: Design and implement a comprehensive paid digital marketing strategy with a focus on growth and efficiency. - Google Ads Management: Oversee, optimize, and scale our Google Ads campaigns, ensuring efficiency and growth through ongoing experiments and by establishing a strong foundation. - Platform Expansion: Launch and manage campaigns on other platforms such as LinkedIn, Facebook, and Instagram, integrating them into our broader paid strategy. Continuously explore new opportunities. - Budget Management: Allocate, monitor, and optimize budgets for each channel to ensure cost-efficient spending and a positive ROI. - Performance Analysis: Continuously analyze campaign performance, extract insights, and make necessary adjustments for ongoing improvement. - Collaboration: Collaborate closely with other digital marketing team members, as well as design, content, and web development teams, ensuring that paid strategies complement and amplify overall marketing efforts. - A/B Testing: Continuously conduct A/B tests on ads, landing pages, audiences, and more to enhance campaign performance. - Trend Awareness: Stay updated on the latest developments, best practices, and trends in paid advertising across all platforms. - Reporting: Provide regular reports showcasing results, insights, and recommendations to stakeholders. Requirements: - Degree in Marketing, Business, or a related field. - 6+ years of experience in paid digital advertising, with a strong emphasis on Google Ads. - Proven track record of effectively managing and scaling paid campaigns across multiple platforms. - Strong analytical skills, with the ability to derive meaningful insights from data. - Proficiency in advertising tools and platforms, analytics tools, and related software. - Exceptional project management skills. - Effective collaboration and communication abilities with internal teams. - A forward-thinking approach and up-to-date knowledge of the latest trends and best practices in digital advertising.

Bangalore

Performance Marketing Manager - IT/Online 

Job Description for Performance Marketing Manager - IT/Online  in Navigo in  Bangalore for (6-8) years of experience. Apply Now!