Performance Marketing Manager - FinTech

Performance Marketing Manager | Fintech

Role & Responsibilities :

We are looking for an experienced Performance Marketing Manager to lead paid acquisition, growth strategy, and revenue-focused digital marketing initiatives. This role will own campaign strategy, budgets, team management, and performance outcomes while partnering closely with leadership, sales, and product teams.

Key Responsibilities :

- Define and execute the overall performance marketing strategy aligned with business growth and revenue goals

- Own key metrics including CAC, ROAS, CPL, acquisition targets, and pipeline contribution

- Lead and optimize large-scale campaigns across Google Ads, Meta, LinkedIn, YouTube, and other paid channels

- Manage full-funnel marketing initiatives across awareness, acquisition, conversion, and remarketing stages

- Drive continuous optimization through A/B testing, experimentation, and growth initiatives

- Manage and mentor internal teams, media buyers, and external agencies

- Collaborate with Sales, Product, Design, Content, and Tech teams to drive aligned growth outcomes

- Own analytics and tracking setup including GA4, GTM, Pixels, CRM integrations, and attribution frameworks

- Monitor campaign performance, attribution accuracy, lead quality, and funnel visibility through regular reporting and forecasting

- Improve landing page performance, conversion rates, and user journeys to maximize marketing efficiency

Ideal Candidate Profile :

- 4+ years of experience in Performance Marketing, with at least 1 year of experience in a Fintech company

- Minimum 1+ year of experience in a managerial / team leadership role

- Strong hands-on expertise in Google Ads, Meta Ads, and/or LinkedIn Ads

- Proven experience managing large monthly advertising budgets and scaling paid acquisition programs

- Strong understanding of attribution models, marketing funnels, CRM-based tracking, and

performance analytics

- Proficiency in Advanced Excel / Google Sheets for reporting, analysis, and forecasting

- Strong analytical, stakeholder management, and team leadership capabilities

Preferred Background :

- Candidates from Fintech Product Companies preferred

- Experience with startup environments and high-growth business models will be an advantage